What’s the Real Value of Industry Conferences?

Anthonys-blog-imageThe 2013 International Project Management (IPM) Day is taking place next month, and I’m looking forward to the chance to reconnect with clients and make new contacts in the project management arena.  As a representative of Paradigm Learning at this event, I’ve been thinking about what we can do to bring more value to the table (literally).

You and I know that participating in a major conference is a big decision. In North America alone, an estimated $104.3 billion was spent in 2009 for training products, services and conferences (TrainingIndustry.com by Doug Howard). With an average walk-in registration of $300, people want to make events worth their while.

As you’d expect, my goals for any conference are to meet up with as many people as possible, answer questions about our products and services, and network. This makes my real goal to learn more about what my clients, and potential clients, are experiencing. There is nothing more valuable than hearing, firsthand, about the conditions and trends that are impacting their businesses and their own professional growth. And then, it’s my responsibility to bring solutions forward and keep the conversation going.

As an experienced consultant in the learning field, I naturally keep learning at the forefront…in order to help my clients.  Often, with all the buzz and activity at a conference, it’s difficult to spend as much time as needed with each person you meet.  But it’s always a great opportunity to connect, and follow up later to listen, learn, help and advise some more.

As providers, Paradigm Learning owes it to attendees to “bring it.” (And no, I’m not talking about the special-edition iPod we’ll be raffling at the IPM symposium coming right up…but it’s a nice side benefit.) I look forward to hearing how you and your organization measure the ROI of the industry conferences you attend.

3bb0bc2Anthony Bossone, Senior Account Executive, has more than 20 years of experience in consultative selling, business development and marketing. As a Regional Account Executive at Paradigm Learning, Anthony is responsible for building and establishing client relationships within the northeastern United States. His growing list of clients include Merck, Pfizer, Mercedes Benz North America, PricewaterhouseCoopers, Liberty Mutual Insurance Company, Marriott International, Colgate Palmolive, Lockheed Martin and Green Mountain Coffee Roasters Inc.

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