Engaging Employees When Change Is “Transformational”

posted by Catherine Rezak, chairman of Paradigm Learning on
November 17, 2009 | 8:50 AM
baba temp A recognized leader in the area of change management, Daryl Connor of Connor Partners, recently posted a blog in which he lists the characteristics of two types of organizational change ... incremental and transformational. (Exploring a Project’s “Degree of Difficulty” (Part 2 of 5).
 
In this blog, he says:
 
Incremental change characteristics include:
  • A focus on methods, systems, and behaviors
  • A clear and single direction
  • Improving the familiar
  • Relatively stable execution
  • Few changes and/or affecting a small span of the people
  • Minor disruption to people’s expectations
  • The path forward is linear (logical extension of and improvement upon what is still generally working)
  • Minimized mistakes
  • A minimal impact on political terrain
  • People are not expected to examine who they are, what they value, or undertake any personal development beyond the tactical request of the incremental change
  • A small number of people are unwilling and/or unable to do what is asked of them
In contrast, here is a list of transformational change characteristics:
  • A focus that also includes behaviors but extends to beliefs and underlying assumptions as well
  • No single right answer…part of the challenge is to determine from the many possibilities which one (or which combination) is the best fit for the task at hand
  • Exploring and pursuing unusual and creative alternatives
  • Executing the change even though it causes ongoing disequilibrium for everyone involved
  • Many changes and/or affecting all or most of the people
  • Major disruption to people’s expectations (perceived either positively or negatively)
  • The path forward has many interdependent components (requires a high tolerance for ambiguity and paradox)
  • People rely on learning from mistakes
  • People can only succeed by examining who they are, what they value, and how they can develop knowledge and skill they didn’t previously posses
  • Significant impact on the political terrain (new players, power shifts, etc.)
  • A sizeable number of people are unwilling and/or unable to complete the journey 
He concludes by saying that transformational projects are inherently more difficult to orchestrate than those with incremental improvement objectives.
I like the way Mr. Connor has clarified differences in these two types of change. What is very obvious about both of these lists is how important it is to have people throughout the organizational knowledgeable and committed to change. And, when the change is transformational, it is absolutely essential to success.
Recently, Paradigm Learning had the opportunity to work with several clients whose changes have been transformational in nature, requiring an educational approach aimed at employee “heads” (knowledge and understanding) as well as  “hearts” (emotional connection and commitment). For example, we worked with:
 
* The procurement operation of a major government agency, implementing a new customer service initiative impacting all processes and people
 
* A major hotel chain reorganizing its entire sales function and changing everything from job descriptions and processes to locations and reporting relationships
 
* A large office equipment manufacturer undergoing a major technological shift in HR processes, changing the way HR personnel interact with employees and how information is accessed.
 
* A health care organization whose mission is to change the way healthcare is delivered, needing to build its own employee commitment to this mission.
These clients have used our Discovery Maps® to significantly impact the outcomes of their change initiatives by guiding learners to discover the whats, whys and hows of the change as well as the WIFM’s (What’s In It For Me’s) for the organization, customers, departments and individuals.
When transformational change is occurring, using whole-brain approaches like this can make a big difference in the level of employee engagement and involvement.  
Want to learn more about using whole-brain approaches.  Join us for a complimentary webinar, A Whole New Workforce: Educating and Engaging Employees in a Right-Brained World, on Dec. 8, 2009.   The New York Times best-selling author Daniel Pink (“A Whole New Mind”), John Hine of ConAgra and Catherine Rezak, co-founder of Paradigm Learning, will share how new learning approaches can harness the right-brain capabilities of your workforce. Click here to register.

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