Winning Sales Through Business Acumen, Volume II of III

posted by Raymond Green, CEO, Paradigm Learning on
May 14, 2008 | 9:18 AM
AU ETRayGreen TorsoIn this second installment of video interviews, Gerhard Gschwandter, publisher of Selling Power magazine, and I discuss how important it is to engage employees when educating them in typically dry subjects, such as financial literacy or business acumen.
One way you can raise the energy level of sales professionals during a training session is to use discovery learning methodology. For example, Zodiak®: The Game of Business Finance and Strategy is a classroom-based board game that actively involves participants in the learning process. Because salespeople love games, and competition in particular, Zodiak is a perfect fit for their learning style. It’s fast, fun and interactive. In fact, more than half the Fortune 500 companies use the game.
By experiencing the ups and downs of business, including increased sales, increased expenses and much more, salespeople begin to understand how their own businesses and their clients’ organizations operate. Strong business acumen helps them become consultants to their clients, not just commodity brokers. Join me in watching this short, five-minute video titled “Winning at Business Acumen, Part 2” (second of three installments).

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