Podcasts

Does Your Sales Force Have Business Acumen?

Take seven minutes out of your day and listen to this introductory podcast on the five critical business acumen skills your salespeople need. You will learn how salespeople can quickly differentiate themselves from their competitors by acquiring business acumen skills to better understand how their clients’ businesses operate.

In this first introductory podcast, Andy Smith, vice president of Paradigm Learning, will provide an overview of critical business acumen skills for sales teams. Then listen to the entire series of podcasts, below, to learn more about each of these critical skills:

Skill #1 - Gaining access to senior executives and have meaningful, insightful conversations.

Skill #2 - Getting past being an approved vendor and become a trusted adviser.

Skill #3 - Aligning with your customers’ strategic issues while growing the size of every opportunity.

Skill #4 - Creating a sense of urgency with customers to avoid the “no-decision” decision.

Skill #5 - Creating greater customer loyalty by quantifying the value added.